evidence

book list

by Nancy C. Andreasen

A good overview on the differences between normal creativity and extraordinary creativity and the circumstances related to each. Somewhat of a dry read.

by John Medina

A book about the different areas of the brain and what we humans need to do to make it run most efficiently. This was one of the easiest to finish non-fiction books I've ever read. The information about the brain's capacity to learn and the ideal conditions for retention was most interesting. I wonder if and when the educational system will ever adopt some of these techniques.

by Adrian Shaughnessy

A good book to go back and re-read every now and then. Interviews sprinkled throughout the book give some good insight about different aspects of the design world.

by Robert Bringhurst

An absolute must read for the young designer. Learn how to set type in the most legible and aesthetic fashion. Also available, The Elements of Typographic Style Applied to the Web.